ENNUE emerged from a desire to bring something new to the skiwear market. During a winter holiday in Verbier, Switzerland, founders Emily and Daniel Stendahl struggled to find skiwear that combined modern silhouettes with timeless shades. While Scandinavian designs often prioritise functionality at the expense of variety, the Alps offer a more lifestyle-driven aesthetic. ENNUE connects these worlds, creating a versatile collection that feels like a curated capsule – where the transition from the mountains to everyday life is an effortless one. “We envisioned a collection that challenges traditional skiwear,” say ENNUE founders Emily and Daniel Stendahl. “As avid skiers ourselves, we understand the importance of high-quality protective gear, but it shouldn’t feel like putting on a costume. Our approach prioritises exceptional performance and comfort, enhanced by shapes that embody style and refinement.”